Beyond the Focus Indy
A growing library of projects built on the BTF Method™ — build the brand, tell the story, fuel the content.
How a builder with no digital presence became a builder the City of Indianapolis calls on twice.
A documentary look at how the Resource HUB’s centralized pantry serves residents at Carriage House Glendale.
The brief was senior photos. What we built was a media program the school could run without us.
How a routine photo shoot became a full marketing asset library — and the story behind the strategy.
From one sponsored event to an ongoing media partner — a full storytelling campaign, a second Annual Summit, and counting.
Photo, video, and a 300-person headshot station in a single day — for the region’s newest HR conference.
The women building tech’s future, told one event at a time — a partnership that grows with every chapter.
Two full days, six breakout rooms, one crew — covering a national construction risk conference at full scale.
320+ headshots from a single station, delivered in real time — proof that scale doesn’t require size.
A title-sponsor brand film at a community 5k, then an invite-only leaders’ summit — how one project became a standing partnership.