From a title-sponsor brand film at a community 5k to executive event photography at an invite-only leaders' summit, Apex Benefits brought BTF Indy in to prove we could carry their story across formats — and kept us on for the next round.
Apex Benefits — Indiana's leading employee benefits broker — came to BTF Indy through their agency partner LABOV needing coverage for the Beyond Monumental Kids' Event & Health Fair, where Apex was serving as title sponsor. The ask: branded video that could elevate their leadership voice, showcase their community impact, and hold up as sales and marketing content long after the event ended.
Not long after, a second, very different brief landed — event photography for the inaugural Apex Catalyst Leaders Networking Event, a formal, invite-only gathering of executives across the Apex Benefits network. Same brand, opposite room: instead of kids and health-fair vendors, a room of leadership in formal attire, where every frame needed to read as polished and credible.
The 5k engagement was positioned, from day one, as a test case for a longer partnership — so we built the deliverables to prove range, not just cover the event. We planned a single corporate sponsor video anchored around Apex's leadership, paired with four social-first recaps sized and paced for LinkedIn and Instagram, so the same day of footage could serve both a boardroom and a newsfeed.
"Strategic storytelling, efficient production, rapid turnaround" — the standard Apex set for a partner they'd trust with their name.
For the Catalyst event, the brief shifted entirely. This wasn't about volume or social reach — it was one shot at making a first-of-its-kind executive gathering look and feel like the start of an annual tradition worth attending again.
At the Beyond Monumental Kids' Event & Health Fair, our crew captured Apex's leadership alongside kids, parents, volunteers, and vendors — building a visual record of community impact, not just a sponsor banner. From that footage we delivered the corporate brand video and four platform-ready reels, iterating on leadership feedback to sharpen logo visibility and close each piece on a clean, on-brand frame.
At the Catalyst Leaders Networking Event, photography was the whole assignment — walking the room solo to document a formal gathering of top executives and leaders across the Apex Benefits network, delivering a gallery Apex could use to promote the event as the first of an annual series.
Apex brought BTF Indy back for the 2026 Beyond Monumental 5k — and expanded the relationship further, locking in Beyond the Focus Indy for both photography and video coverage of next year's Catalyst Leaders Networking Event. What started as a single-event audition is now a standing, multi-format partnership across two of Apex's highest-visibility annual moments.
Every gallery and edit stayed anchored to how Apex wanted to be seen — from a community health fair to a formal executive summit.
Leadership voice, community impact, and executive credibility — each event called for a different story, told with the same care.
One day of production became a corporate video, four social recaps, and a full event gallery ready for Apex's next campaign.
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