Keynote Session — General Audience
Headshot Station Setup
IndySHRM Marquee Celebration
IndySHRM's inaugural annual conference needed a media partner who could run keynote coverage, full event video, and a 300-person headshot station in one day — so BTF Indy's own creative director led the shoot personally, not a subcontracted crew standing in for the brand.
IndySHRM brought BTF Indy in to cover its first-ever annual conference at the 502 East Event Centre in Carmel — a single eight-hour day that needed to do triple duty: full event photography and video, keynote speaker capture, and an on-site headshot station for up to 300 attendees.
Working directly with client contact Gerald Bush, the brief called for professional media across every format the day would produce, with the headshot station built in as a genuine attendee perk — not an afterthought bolted onto the schedule.
For a first-time conference launching under real scrutiny — would this become an annual tradition or a one-off — BTF Indy's own creative director led production personally, backed by a dedicated video lead covering every keynote and a part-day photographer scheduled around the headshot rush window. Rather than split the day across separate photo, video, and headshot vendors, one integrated crew ran all three under a single production plan.
Serve as the event media partner, delivering structured coverage across keynote sessions, attendee engagement, and on-site activations to support ongoing marketing and brand visibility.
Coverage began with venue setup the afternoon before the conference and ran the full eight-hour event day. Keynote sessions were captured in RAW footage and B-roll for two marketing recap videos and two attendee testimonial pieces. Full event photography covered sessions and networking throughout the day, while the headshot station ran during the conference's peak attendance window — with additional event coverage filled in around it rather than treated as a separate shift.
All raw files were uploaded to BTF Indy's NAS, with finished photos delivered directly to the client from that first pass.
Attendee headshots, shot on a single backdrop station and turned around inside the same eight-hour window as full event coverage — no separate shift, no second visit.
IndySHRM's first annual conference gallery has shipped, and the client's own public recap called the event a standout success — strong keynote turnout, packed sessions, and energy across every room. IndySHRM has already confirmed its second annual conference for March 2027, and BTF Indy is positioned as the media partner who was there from year one.
Every keynote, session, and headshot reinforced how IndySHRM wanted its first conference remembered — polished, credible, and worth returning to.
Photo, video, and headshots wove into one story of a conference's launch day, not three disconnected deliverables.
One day of production became a full photo gallery, two recap videos, two testimonial pieces, and a 300-person headshot library.
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