A visual strategy project for one of Indianapolis's most distinctive event venues — built by Beyond the Focus Indy.
Bottleworks Hotel already had beautiful photos of their event spaces — empty, polished, technically perfect.
What they didn't have: photos of people actually wanting to be there.
Before — the room, alone
Glam shots built for the website — the room itself as the reason to book.
Real energy: guests mid-laugh, mid-conversation — not staged smiles at empty tables.
Presentation shots that sell the catering, not just document what was served.
"Would this make someone want to book Bottleworks?"
After — the room, lived in
That meant capturing real energy — guests actually living in the space — not staged smiles at empty tables.
From the James & Lee Boardrooms to The Lab to the Gallery Courtyard, we built a library that shows the full range of what hosting at Bottleworks actually feels like — daytime meetings, evening receptions, and the details in between.
A refreshed asset library Bottleworks is using across their gallery, website, and social — including a public vote where their own audience helped choose the hero image.
That's the difference between documenting a moment and building something a brand can use for years.
THE BTF METHOD™Build the Brand. Tell the Story. Fuel the Content.
The brief for Bottleworks was “new photos.” The job was bigger than that — and it usually is. For brands who want to go even further, we offer the Brand Trust Score™: a structured read on the signals that decide whether a brand is trusted, not just noticed.
Greg@btfindy.com · www.btfindy.com
